The original location for La Bella Pizza was founded at the current Olsen location by Paul Khoury in May of 2003. On his first day he only sold one sub sandwich for a $7 total in sales for the day. The slow sales continued for much of the month. While the word slowly built about the new pizza place in town, business began to improve.
Before too long a buzz was quickly traveling between folks around Amarillo. More and more people continued to try the newest in local fare eventually making it the busiest pizza restaurant in town.
Fast forward over 14 years later and under the new owners, La Bella Pizza continues to be Amarilloans go-to spot for lunch, dinner, and late night pizza for delivery or take-out. The opportunity arose to expand to the space next door adding a dining area, bar, and drive thru window to better accommodate more guests. Along with the expansion, they were also able to make beer delivery an option for the La Bella faithful.